Finding the right resources for your online business will save you so much time in the long run! The *right* resources will help you automate certain aspects of your business so you can spend more time on the things that actually move the dial.

If you’re a busy course creator, then these are the must-have resources you need to plan, create, and launch your next course, webinar, or masterclass! 

Hosting Platform

The most important tool you need is a platform to house your courses! Course creators need a space to share their tutorials, webinars, masterclasses, and events. The good news is that there are A LOT of options (Thinkific, Podia, Skillshare, Teachable…), so make sure you do your homework and test out what will work for your business long-term. 

Kajabi is our favorite hosting platform and it’s truly a wonderful platform for all course creators! It has all the built in tools you need to plan, promote, and launch your courses: 

• Landing pages...

So let’s talk about a big one: marketing vs branding.

You’ve probably been hit with a lot of buzzwords like ROI, synergy, retargeting… and so many others that by now you’ve created your own little biz-lingo dictionary. And it’s also likely that marketing and branding are the two words you see and hear most often. 

Marketing and branding often get lumped together, but they are very different. 

• Marketing is the actions and strategies you implement to bring your audience to your offers. 
• Branding is everything that makes your business unique and special - your purpose, vision, values, and goals.

Think of it like this: marketing is how you attract your audience and branding is how you convert them into loyal clients. 

Which comes first?

Some entrepreneurs believe that the first step to building a successful business is to immediately start marketing their offers… but, without a solid branding strategy, it’s very difficult...